Photographed in the domed Espace Niemeyer in Paris, which was built by Brazilian architect Oscar Niemeyer in the 1970s, the setting embodies the harmony found in the sensual power and physical strength of jewelry through the undulating glass facade and the smooth curves of the concrete and wood formwork. The curvaceous dome was meant to represent the form of a pregnant woman, according to Niemeyer, and is a sought-after venue for brands like Prada and Jean-Paul Gaultier to host fashion shows, while serving as the backdrop of the Audrey Tautou movie, Mood Indigo.
As if plucked from a space odyssey, the backdrop sets the mood of the campaign, one that places the protagonist outside space or time. Engulfed in a pink, primordial cocoon, she then appears to be awakened by the glow of a rough gem, into a world of infinite opportunities. It’s a universe made possible by the scientific wonders of lab-grown materials, their inherent technologically-powered characteristics allowing for infinite opportunities to morph a gem’s shape, color and design.
Reflections abound, through water, glass and crystal, mirroring the many dimensions of the self, as she is seen curiously experimenting with both her desires and her surroundings.
Photographer : @damienkrisl
Model : @yumilambert
Stylist : @samiagiobellina
Hair : @daviddelicourt
Make-up : @marieguillon_
Set design : @sylvaincabouat
Creative agency: @mixtecreativeagency