After a series of successful global launches which saw The Future Rocks welcomed by luxury capitals Tokyo, Paris, New York City, and Shanghai, the pioneering platform of earth-friendly, future-forward jewelry makes a triumphant return to its origin city for an official launch in Hong Kong.
Tapping into Hong Kong’s iconic institutions, The Future Rocks will be popping-up at K11 Musea for three months from the end of March to present its innovative jewelry. The retail destination in the heart of Victoria Dockside is dubbed the “Silicon Valley of Culture” thanks to its inspired approach to retail, art and culture, which speaks deeply to the core of The Future Rocks' values. As with all its previous physical touchpoints, customers can expect an equally inventive space that embodies The Future Rocks' DNA of earth-friendly and science-led practices, allowing them to enter a playground of lab-grown gems.
"We are thrilled to unveil our unique pop-up store, a portal to the world of future-forward jewelry. “said Ray Cheng, Chief Design Officer of The Future Rocks. “The reusable, scalable setup is designed and crafted with sustainability in mind to reduce environmental impact. With vessels transporting individual pods of jewelry pieces curated on the backbone of new materials and mindful practices, we invite customers to step into the future of jewelry shopping, where innovation, style, and eco-consciousness converge."
The Future Rocks hosted a cocktail launch party at K11 MUSEA Nature Discovery Park, Hong Kong's first urban biodiversity museum and sustainability-themed education park.
Guests that included singer JACE, Jessie Li, Alyssa Campanella, Megan Kwan-Nixon, Karen Law, Fanny Ng, and Crystal Huang, gathered at K11 MUSEA Nature Discovery Park to celebrate The Future Rocks as it makes a triumphant return to its origin city in Hong Kong with the opening of a pop up at K11 MUSEA. It also officially launched THE RING II in two new colorways of the center stone. Offered in fancy intense pink and delicate aqua, the stones are 2ct coloured lab-grown diamonds in round cut. As with its predecessor, the ring band is painstakingly created from a single piece of lab-grown sapphire, held to the utmost standards of craftsmanship and design.
See you soon.
Address: Kiosk LA111, K11 Musea, 18 Salisbury Rd, Tsim Sha Tsui, Hong Kong
Duration: 27/03/24 - 30/06/24
Opening Hours: 11am - 9pm Daily