THE FUTURE ROCKS houses an experiential pop-up at luxury Japanese retailer ISETAN with global exclusive styles
After a successful launch in Tokyo last summer, which saw THE FUTURE ROCKS (TFR) introduce its innovative, future-forward jewels to Japan throughout 2022, the pioneering e-commerce platform is proud to be housing an exclusive pop-up at Tokyo’s luxury department store Isetan Shinjuku this January.
From January 6 to 17, THE FUTURE ROCKS will take over Isetan’s fourth-floor atrium, welcoming guests into TFR’s universe, a jeweler’s dream space where creative minds have gathered to push design boundaries and achieve new levels of sustainable practices through science and innovation. The subtle, minimalist domain alludes to previous more conceptual events in Paris designed by Ray Cheng, Co-founder & Chief Design Officer.
Ensconced within this display, customers will find global exclusive pieces to the pop-up: A stunning never-before-seen pear-shaped lab-grown diamond from the Intrepide ring collection, designed in collaboration with Loyal.e Paris, Swiss-made Eternity enamel pink bangle crafted from lab-grown diamonds and 18k recycled gold, and an evocative ear crawler adorned with lab-grown diamonds and hand-crafted in Spain. There will also be The Future Rock's best-selling Hikari Collection celebrating Japanese workmanship, lab-grown diamonds and responsibly sourced metal, Precious Parisian jewels given a second life by recycled electronic waste, as well as jewelry awarded B-Corp certification for their all-rounded sustainable practices.